Global snacking major Mondelez International has appointed Ziad Abla as managing director for its Saudi Arabia operations, reinforcing its leadership bench in one of its key Middle East markets.
Abla, a company veteran with more than 25 years of experience across the Middle East, Africa, Turkey and other emerging markets, will now lead strategy and operations for Mondelez Arabia in the Kingdom.
In his new role, Abla will focus on accelerating category growth, strengthening commercial execution, enhancing supply chain performance and building organisational capabilities. The mandate also includes advancing local talent development and aligning business priorities with Saudi Arabia’s Vision 2030 agenda.
Prior to this appointment, Abla served as managing director for Gulf & Developing Markets, where he delivered double-digit growth and market share gains. During that tenure, he also expanded digital commerce initiatives and strengthened integration between commercial and supply chain functions.
The appointment signals Mondelez’s continued commitment to Saudi Arabia as a strategic growth market within its global portfolio, as the company looks to deepen its presence in the region’s evolving snacking landscape.
