In a move that has caught industry attention, Anuja Mishra, the Chief Marketing Officer of Honasa Consumer Limited—the company behind Mamaearth, BBlunt, and The Derma Co.—has put in her papers. She’ll be officially stepping away from the role at the end of business hours on June 30, 2025.
The reason? Personal, according to Mishra’s resignation letter that was included in a regulatory update to the Bombay Stock Exchange. Honasa’s co-founder and CEO Varun Alagh will be filling in temporarily as CMO until a successor is named.
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Mishra, who joined Honasa in March 2022, brought with her a heavyweight marketing background. She had previously led the personal care and hygiene category at Godrej Consumer Products, with earlier stints across FMCG giants in brand strategy, product innovation, and sales.
Her exit comes just as Honasa rolled out a sizeable chunk of stock options to employees—24.61 lakh shares under its 2018 ESOP scheme. Based on the NSE opening price of Rs 232 last Thursday, that grant is estimated to be worth around Rs 57 crore. Each stock option is priced at Rs 10, with one equity share issued upon vesting.
Financially, the company has held steady. For the third quarter of FY25, Honasa reported Rs 517.5 crore in revenue—a modest 5.9% bump from Rs 488.2 crore in Q3 of the previous year. While not explosive, the numbers suggest continued traction in a competitive personal care market.
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No official word yet on who might step in as the next marketing head, but all eyes will be on Alagh as he juggles both CEO and interim CMO roles in the months ahead.
