magicpin is turning heads in India’s fashion retail scene. The hyperlocal commerce platform has clocked a gross merchandise value (GMV) of Rs 1,000 crore in its fashion vertical for FY25 — a sharp 20% jump compared to the previous year. The surge follows a strategic expansion spree that saw the company onboard more than 100 fashion brands in just 12 months.
“We’ve built serious momentum. In FY25, over 250 brands generated Rs 1,000 crore in GMV through magicpin,” said Naman Mawandia, CXO of Enterprise Brands at magicpin. “In the last year alone, we’ve added 6,000 fashion outlets to the platform — bringing our total to around 16,000 live stores across 20 cities.”
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The lineup of brands joining the platform reads like a who’s who of Indian fashion retail — from Puma, US Polo, and Van Heusen to Titan World, Shoppers Stop, and Pantaloons. Even youth-focused labels like Wrogn, ONLY, and Being Human have jumped aboard, signaling the platform’s growing appeal across price points and demographics.
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With its ever-expanding offline-to-online network, magicpin seems set on becoming a powerhouse in the fashion commerce space — not just by selling clothes, but by stitching together India’s fragmented retail landscape.
