Kiran Shah, founder of Go Zero—the ice cream brand that made waves on Shark Tank India—has voiced his frustration over a troubling workplace trend: employees quitting right after payday, without so much as a conversation.
In a candid LinkedIn post, Shah shared the backstory behind his decision to shift salary payments to the 1st of each month, starting December 2023. “Earlier, we paid salaries on the 10th of the following month—something quite a few startups still do. Some even push it to the 15th. But I realised this was unfair to employees who had rent, bills, and EMIs due at the start of the month. So I made the switch.”
While the move was meant to support the team financially, it has unexpectedly backfired in a few cases. “Since we made the change, there have been four instances where team members took their salary on the 1st and never came back,” Shah revealed, referring to the latest walkout that occurred just a day ago.
Naturally, such no-shows disrupt operations—but Shah made it clear he won’t be reverting to the old system. “It would be wrong to punish everyone because of a few irresponsible individuals. That goes against the kind of culture I’m trying to build at Go Zero.”
Shah urged employees to handle dissatisfaction with maturity. “If you’re unhappy—whether it’s the work, the pay, the people, or anything else—talk to your manager. Or speak directly to the founder. Just don’t disappear. Quitting without a word says more about you than the company. It reflects poorly on your professionalism and personal growth.”
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While Go Zero continues to move forward, Shah’s message to jobseekers and professionals is simple: transparency and respect go a long way.




