London-based pet nutrition startup, The Honest Pet Company, has set its sights on becoming a Rs 70 crore brand over the next three years, as it charts an ambitious expansion across international markets. The online-first company, which launched operations in India in September, plans to enter the UK market by the beginning of the next fiscal year, followed by a launch in the Middle East by year-end.
Co-founder Anshul Gupta said the company invested nearly two years in research and development, collaborating with PhD scientists and veterinarians from Germany, the UK, the US, and India. The formulations adhere to European and American pet nutrition regulations while being manufactured locally in India. “Our objective was to bring premium-quality pet supplements to India at accessible price points, enabling consumers to get European and US-standard nutrition without the steep cost,” Gupta said.
The startup has set up a 3,500 sq.ft manufacturing facility in Gurugram with an initial investment of Rs 45 lakh. The facility produces 10 SKUs, including cold-pressed and air-dried products made from natural ingredients without artificial flavours. Gupta emphasized that the company retains full ownership of the facility to ensure quality control across the production process.
Distribution channels are already expanding, with products available on e-commerce platforms like Amazon and Flipkart, as well as through specialty retailers such as LaMarche and select veterinary clinics. Plans are underway to onboard additional online marketplaces and quick-commerce platforms in the coming months.
The Honest Pet Company is targeting break-even within 12 to 18 months. The startup is also preparing to raise Rs 15–20 crore over the next year, which will be deployed for scaling the team, brand marketing, and new product development.
With rising demand for premium pet nutrition products and a growing consumer base in India and abroad, The Honest Pet Company aims to establish itself as a globally recognised brand while maintaining high-quality standards and affordability.
