Tilaknagar Industries has begun its ownership of Imperial Blue whisky on a strong footing, recording robust volumes in the very first month after completing the acquisition from Pernod Ricard India. In December 2025, Imperial Blue clocked primary sales of 1.79 million cases, signalling a smooth transition and immediate traction under its new owner.
Including Imperial Blue, Tilaknagar Industries reported total primary sales of 3.09 million cases during the month, underscoring the scale the company has achieved following the landmark transaction. The addition of one of India’s largest selling whisky brands has transformed Tilaknagar from a largely regional player into a truly national contender in the Indian Made Foreign Liquor market.
Company executives attributed the early momentum to strong execution and a well established distribution network. The performance, they said, reflects the company’s ability to absorb and scale a large brand quickly while maintaining continuity in supply across key markets.
The impact of the acquisition has been particularly visible in southern India, where Tilaknagar has strengthened its leadership position. According to regulatory disclosures, the company has emerged as the second largest national player in the South IMFL market with a 9.7 percent share. It also leads the Prestige and Above segment with a 32 percent share, supported by secondary sales of 2.11 million cases in the region.
State level performance highlights further underline the gains. In Telangana, Tilaknagar has become the largest IMFL player with sales of around one million cases and a market share of 21.7 percent. The company commands over 30 percent share in the premium segment across Telangana and Karnataka. In Andhra Pradesh, it now ranks second overall with sales of 6.37 lakh cases and holds a leading 38.7 percent share in the Prestige and Above category.
The Imperial Blue business was acquired through a slump sale valued at Rs 3,442 crore, with an additional deferred payment of €28 million scheduled after four years. With integration underway, Tilaknagar is now focused on improving supply chain efficiencies and expanding margins as it builds scale across markets.
