Newme, a fast-fashion brand founded by Sumit Jasoria, is rewriting the rules of trend-driven retail with its razor-sharp focus on Gen Z, ultra-fast inventory turnover, and a data-fueled approach to design. By 2030, the company aims to hit ₹5,000 crore in revenue, scaling aggressively both online and offline. Speaking to IndiaRetailing, Jasoria shared that the brand is planning to open 100 stores across India while also gearing up for an initial public offering (IPO).
A Data-Driven Fashion Machine
What sets Newme apart is its tech-heavy, data-first strategy. The company operates with zero pre-managed inventory, relying entirely on real-time consumer insights to dictate production. Every Friday at exactly 5 PM, Newme drops fresh collections, a process made possible by a proprietary supply chain model that turns design concepts into finished products within a week.
“We’re running on a system powered by generative AI, where there’s no minimum order quantity (MOQ) from day one,” Jasoria explained. “This lets us move at a pace that few brands can keep up with while keeping wastage in the single digits—among the lowest in the industry.”
This hyper-efficient model has led to explosive growth. In its first year, Newme expanded sevenfold, followed by a 3X jump in the second year. The company is on track for another 3X leap this year, with projected revenue of ₹220-240 crore by FY25 and ₹700-800 crore by FY26.
100 Stores, No Two Alike
Newme isn’t just betting on online dominance—it’s taking a fresh approach to physical retail, too. Currently operating around 13-14 stores, the brand plans to scale up to 100 locations by 2030. But unlike traditional retailers with static inventory, Newme’s stores refresh their collections every single week.
“No two locations are identical,” Jasoria said. “Even in Delhi, our three stores have completely different assortments tailored to local customer preferences. Every time someone walks in, they see something new—that’s what keeps them coming back.”
IPO on the Horizon
Beyond hitting its revenue targets, Newme has bigger ambitions. Jasoria confirmed that the company is actively working toward an IPO before the decade ends, aiming to position itself as a global fashion powerhouse rooted in India’s evolving retail landscape.
“Our model eliminates designer bias—we don’t rely on intuition, but on actual customer data to make design decisions,” he said. “That’s something we know we can scale beyond India.” The company plans to replicate its playbook internationally, blending digital sales with brick-and-mortar expansion in key global markets.
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Designed by Customers, for Customers
At its core, Newme caters to Gen Z shoppers who crave constant novelty, affordability, and personalisation. The company’s weekly design cycles aren’t based on trends pulled from thin air—they’re dictated by millions of data points from app activity, wishlists, shares, and purchase behavior.
“We track everything—what people browse, what they share, how often they come back to the app. All of it directly informs our design pipeline,” Jasoria explained. “That’s how we achieve a 90% accuracy rate in predicting demand, which keeps wastage low and sell-through high.”
Newme is already operating at breakneck speed, with a design-to-shelf cycle of just 7-8 days. But Jasoria has his sights set on pushing it even further—to just five days. The next evolution? Letting customers co-create collections.
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“We want to open up the design process itself. Our most engaged users—our power customers—will soon be able to submit their own designs. If their ideas make the cut, they’ll see them come to life in our collections,” he said. “That’s going to drive even stronger engagement and loyalty, which are already among the best in the industry.”
With its data-powered engine, aggressive expansion strategy, and an eye on the stock market, Newme isn’t just keeping up with fast fashion—it’s setting the pace.
