My Pahadi Dukan, a direct-to-consumer brand specializing in authentic Himalayan health and wellness products, has raised an undisclosed amount in a pre-seed funding round led by Gurugram-based Inflection Point Ventures (IPV).
The fresh capital will be directed towards expanding the brand’s marketing efforts, improving operations, strengthening IT infrastructure, and managing working capital.
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Bringing the Himalayas to Global Consumers
Founded in 2021 by Himanshu Dua, Shubham Tandon, Rohan Sehgal, and Mohd. Anas Zubair, My Pahadi Dukan collaborates with local farmers, self-help groups (SHGs), and cooperatives across the Himalayan belt. The brand’s mission is to deliver pure, high-quality products from the mountains to consumers worldwide.
“At My Pahadi Dukan, we are passionate about sharing the authentic goodness of Himalayan wellness products with people across India and beyond,” said CEO Himanshu Dua. “IPV’s support has provided us with the momentum needed to grow our operations and bring the richness of the Himalayas to more households.”
A Growing Network of Himalayan Partnerships
The startup has built a strong supply chain by partnering with over 20,000 farmers, SHGs, and cooperatives spread across nine Himalayan states and Bhutan. So far, they have successfully shipped products to 29 countries and fulfilled more than 16,000 orders.
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Investor’s Perspective
Recognizing the increasing demand for authentic, sustainable, and wellness-oriented products, IPV sees My Pahadi Dukan as a pioneer in the rapidly evolving market.
“Today’s consumers are actively seeking pure and sustainable products, and My Pahadi Dukan is leading that movement,” said Mitesh Shah, Founder and CEO of IPV. “Their dedication to empowering local communities while offering premium-quality Himalayan products perfectly aligns with IPV’s investment philosophy.”
Shah also emphasized IPV’s excitement about supporting the brand’s growth journey as it scales operations and strengthens its presence in the wellness sector.
A Booming Industry
India’s health and wellness-focused food and beverage market is witnessing a significant surge, with industry projections estimating its value to hit $30 billion by 2026 at a CAGR of 20%.
With the fresh funding and IPV’s backing, My Pahadi Dukan is well-positioned to tap into this growing demand and solidify its role as a leading player in the Himalayan health and wellness space.
