Google has begun offering Indian shoppers a new way to judge an outfit before spending a rupee. The company has introduced virtual try-on for apparel across its shopping results in India, allowing users to see how clothing might look on their own bodies simply by uploading a full-length photograph. The rollout brings India into a growing list of markets where Google has been testing AI-assisted fitting tools.
The experience is straightforward. When browsing apparel listings on Google, shoppers will now notice a small prompt that invites them to try the item on. Once a photo is uploaded, Google’s system analyses the person’s body shape, studies how different materials behave, and then produces an image of the outfit on that individual. Tops, dresses, jackets, trousers and shoes are supported at launch, effectively covering most of the mainstream fashion categories searched on the platform.
The tool was first introduced in the United States earlier this year, followed by launches in Australia, Canada and Japan. Google says users in these markets tend to share their virtual try-on images more often than standard product photographs, which the company sees as a sign that shoppers enjoy the personalised, playful nature of the feature.
India already has a strong culture of digital try-before-buy. Myntra’s beauty try-on helped significantly improve conversion rates for makeup. Lenskart familiarised the country with 3D eyewear trials. Nykaa, Ajio, Tata Cliq and CaratLane have each experimented with similar technology over the years. Google is betting that a universal, platform-wide version will help customers feel more confident about sizing, fit and drape, ultimately reducing returns during peak buying months.
Its arrival also coincides with a busy shopping period that includes weddings, office celebrations and festive gatherings. For many users, the fitting room is now as close as the camera on their phone, and the final choice may depend on how convincingly the outfit appears on their own screen.
