Ghodawat Consumer Limited has entered India’s fast-expanding plant protein category with the launch of soya chunks under its STAR brand, signaling a sharper push into everyday nutrition-led staples. The move comes as protein awareness spreads beyond niche fitness consumers to mainstream Indian households across urban and smaller markets.
The FMCG arm of the Sanjay Ghodawat Group is positioning the new product as an affordable, high-protein alternative aimed at vegetarian families, working professionals and value-conscious consumers looking to improve daily nutrition without raising food budgets. Soya chunks add a new layer to STAR’s staples portfolio, which has been steadily widening to include health-forward food and beverage offerings.
According to the company, STAR Soya Chunks are manufactured at FSSAI-approved and ISO-certified facilities using extrusion technology that transforms defatted soy flour into textured vegetable protein. The process is designed to deliver consistent texture, high protein retention and reliable rehydration, while maintaining hygiene and food safety standards at scale. Each batch undergoes quality checks before being packed in moisture-resistant food-grade packaging to ensure shelf stability and freshness.
The product follows a clean-label approach, with no preservatives, additives or artificial flavours. Made from defatted soy flour, it offers a dense protein profile and a fibrous structure that absorbs spices well, making it suitable for a wide range of Indian recipes. The company believes this versatility will help drive adoption among households experimenting with plant-based meals or looking to reduce meat consumption.
To support distribution, Ghodawat Consumer Limited is rolling out the product across general trade, modern retail, e-commerce and quick commerce platforms. Smaller pack sizes are being introduced to encourage trial, while bulk formats are being targeted at institutional buyers and the HoReCa segment.
Marketing efforts will focus on digital channels and in-store engagement, with recipe-led content, influencer partnerships and sampling aimed at driving awareness and repeat usage. With STAR’s strong presence in both rural and semi-urban markets, the company expects soya chunks to become a steady growth contributor over the next few years as protein consumption becomes a daily priority for Indian consumers.
