BRND.ME, the brand house founded by Ananth Narayanan and formerly known as Mensa Brands, is moving closer to the public markets as it reshapes its structure, narrows its brand portfolio and steps up global expansion. The company is in the final stages of relocating its corporate base from Singapore to India and expects the transition to be completed by the end of March 2026. Management has indicated that preparations for a public listing are underway, with an IPO targeted within the next 12 to 18 months.
The company is now operating at cash flow positive levels and expects to close the current financial year with revenue of over ₹1,500 crore. For FY27, BRND.ME is targeting 20 to 25 percent revenue growth to about ₹1,800 crore, while aiming to lift profits by nearly 50 percent. The business has been EBITDA positive for the past several months and is working towards full year profitability with margins of around 5 percent.
Over the past two years, BRND.ME has reduced its portfolio from 20 brands to 10, concentrating scale on its strongest performers. Majestic Pure, Botanic Hearth, MyFitness and PartyPropz together account for a large share of revenue, with individual brand sales ranging from about ₹200 crore to ₹400 crore. The company has paused large acquisitions and will focus only on small, strategic additions that strengthen these core labels.
International markets now contribute more than half of overall revenue. Europe has emerged as a priority region, where the company is building teams on the ground and expanding distribution across the UK, Germany, France and Spain, with new markets in the pipeline. The business is also present in North America and the Middle East and plans to enter Southeast Asia through Singapore.
Offline retail is being scaled alongside digital channels. MyFitness already draws close to 40 percent of its sales from physical stores and plans to double its retail reach over the next three years. As it moves towards an IPO, BRND.ME is investing in brand marketing, global leadership teams and supply chain capacity to support its next phase of growth.
