BRAVee, a women focused support solutions brand under the House of Beauty India portfolio, has announced Bengaluru based influencer Simran Balar Jain as its new brand ambassador. The association marks a strategic move for the brand as it looks to deepen its connection with modern Indian women and bring conversations around comfort, confidence and body awareness into the mainstream.
Simran Balar Jain has built a strong digital presence through her honest and relatable content around fashion, lifestyle and self acceptance. Known for speaking openly about real body experiences and everyday challenges, she aligns closely with BRAVee’s core philosophy of creating solutions that make women feel supported, both physically and emotionally. The brand believes her voice will help normalise discussions around intimate wear and self care without discomfort or stigma.
As part of the collaboration, Simran will work with BRAVee to highlight its product range while engaging audiences on topics such as confidence, body image and daily comfort. The partnership is expected to focus on storytelling driven content that reflects real life usage rather than idealised portrayals, something that resonates strongly with today’s digital consumers.
BRAVee operates as a sub brand within House of Beauty India, a portfolio known for addressing niche yet important needs within the personal care and beauty space. With this appointment, BRAVee aims to strengthen its positioning as a supportive companion for women across different body types and life stages.
The collaboration also reflects a broader shift in brand ambassador choices, where authenticity and relatability are valued as much as reach. By choosing Simran Balar Jain, BRAVee signals its intent to build trust led narratives and foster a community that prioritises comfort, confidence and honest conversations around women’s wellbeing.
