Beauty and wellness brand Beautywise, which recently made waves on Shark Tank India, is setting its sights on crossing ₹1,200 crore in revenue by FY30. This ambitious target is fueled by a multi-channel expansion strategy, key partnerships, and an aggressive push into both domestic and international markets. Founded by Anousha Chauhan and Shreyansh Chauhan, the company has grown an astonishing 28 times in just three years, solidifying its position in the premium professional beauty space.
“Our goal is to establish Beautywise as a leader in advanced beauty supplements—ones that are backed by science and clinically tested,” said Anousha Chauhan. “Our unique formulations and targeted solutions are already winning over professionals and consumers alike.”
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Expanding Into Premium Pharmacies
A major part of Beautywise’s growth plan is increasing its offline presence, particularly in high-end pharmacy chains. The brand, which already enjoys strong traction in clinics, salons, and dermatology centers, sees organized pharmacy retail as the next big opportunity in the premium beauty and wellness sector.
“Most D2C brands start online and then move offline. We did the opposite,” explained Shreyansh Chauhan. “By focusing on professional beauty and clinic partnerships first, we built credibility and a loyal customer base early on. Now, we’re leveraging that trust to expand into pharmacy chains and organized retail, which we believe will be a game-changer.”
Eyeing Global Markets
Beautywise is also making a strong push internationally, with the GCC (Gulf Cooperation Council) region as its primary target. The brand already sources ingredients from leading markets like the USA, Spain, France, and Japan, reinforcing its premium positioning.
“There’s a growing demand for dermatologist-approved beauty supplements in the Middle East,” said Anousha Chauhan. “We’re seeing strong early traction, and by FY26-FY27, we expect exports to become a key revenue driver.”
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Rapid Growth Across Channels
With an Annual Recurring Revenue (ARR) of ₹25 crore as of February 2025, Beautywise is on track to reach ₹100 crore by FY27. Growth has been explosive across multiple channels:
- Direct-to-consumer (D2C) sales have skyrocketed, growing 5.7x year-over-year.
• E-commerce platforms like Amazon, Nykaa, and Flipkart remain key revenue sources.
• Quick commerce platforms such as Zepto, Blinkit, and Swiggy Instamart are driving a significant portion of quarterly sales.
• Professional beauty and wellness services, including clinics and salons, contribute over ₹1.6 crore per quarter.
The Road Ahead
With a strong foundation built on clinical research, influencer marketing, and a solid omnichannel strategy, Beautywise is reshaping the beauty supplement industry in India. As it races toward its ₹1,200 crore goal for FY30, the company continues to differentiate itself with innovative formulations and deep expertise in the nutraceutical space.
The brand recently secured ₹3 crore in funding from boAt co-founder Aman Gupta, following an oversubscribed ₹6 crore round in early 2024. The fresh capital will be invested in R&D for new products, expanding its field team, and strengthening partnerships with clinics and pharmacies to enhance nationwide accessibility.
