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Friday, April 18, 2025

Bajaj Auto Surges Ahead in EV Race, Ola Electric Slips to Third in March Sales

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March 2025 turned out to be a high-voltage month for India’s electric two-wheeler market, with Bajaj Auto roaring past the competition to claim the top spot. The Pune-based manufacturer sold 34,863 e-scooters, clinching the number one position for the second month in a row—and clocking its best-ever monthly performance to date.

TVS Motor followed with 30,453 units, leaving Ola Electric—once the undisputed leader—in third place with 23,430 units, as per data from the government’s VAHAN portal.

While Bajaj grabbed a 26.76% share of the market in March, TVS wasn’t far behind with 23.3%, and Ola settled at 17.9%. However, when you zoom out and look at the entire fiscal year (FY25), Ola still holds the crown, commanding a 30% market share, ahead of TVS at 21% and Bajaj at 20%.

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So, what caused Ola’s sudden dip?

According to a filing by the company, the trouble began in February when Ola Electric started handling its own vehicle registrations. This transition led to delays and a mounting backlog, but the company says the worst is over.

“We’ve cleared most of the February load and are working through the tail end of March registrations. Things should be back on track by April,” the company said, adding that it’s scaling its internal operations and working closely with partners to speed things up.

There was also a brief legal tangle—Ola Electric settled a dispute with Rosmerta Digital Services Ltd., a third-party registration partner. The Bhavish Aggarwal-led firm said the confusion around the registration numbers was partly due to ongoing vendor negotiations.

Meanwhile, Ather Energy is quietly gaining momentum, selling 15,446 units in March, showing that it’s still a serious contender. Hero MotoCorp moved 7,977 units, while Greaves Electric followed with 5,641 units.

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With the EV space heating up and new players eyeing market share, it’s clear the race for dominance is far from over. But for now, Bajaj has pulled ahead—and Ola has some catching up to do.

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