FitFeast, a rising force in the protein food industry, is thrilled to welcome Indian cricket all-rounder Axar Patel as both an investor and brand ambassador. Known for his dedication to fitness and peak performance, Axar’s involvement marks a major step in FitFeast’s mission to make high-quality protein products a staple in every household.
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For years, protein has been associated mainly with gym-goers and athletes, but FitFeast is changing that narrative. With a lineup that includes protein bars, shakes, chips, and peanut butters, the brand is making healthy snacking easy, tasty, and accessible to everyone. Axar’s presence amplifies this vision, reinforcing that good nutrition isn’t just for fitness buffs—it’s for everyone.
Axar Patel on the Collaboration:
“Fitness and nutrition are non-negotiable in my daily routine, and I’ve always been conscious of what I eat. What stood out to me about FitFeast is that their products are not only packed with protein but also taste amazing. Their White Chocolate Peanut Butter and Malai Kulfi Protein Shake are my absolute favorites—I reach for them whenever I need a quick, healthy snack.”
A Perfect Match for FitFeast’s Growth
With Axar’s influence and credibility, FitFeast is set to expand its footprint across India. Aditya Poddar, Founder of FitFeast, shared his excitement about the partnership:
“Axar isn’t just an athlete; he’s a symbol of consistency, strength, and balance—everything FitFeast represents. Having him on board strengthens our mission to make protein-rich foods a part of everyday life for people across India.”
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Industry Experts Weigh In
Karan Yadav, Chief Commercial Officer at JSW Sports, emphasized the natural fit between Axar and the brand:
“Axar’s ability to adapt and excel, both on and off the field, makes him the perfect face for FitFeast. His involvement is bound to take the brand to new heights.”
Reetika Singh, Director at Sportcell, the agency that facilitated the partnership, added:
“At Sportcell, we focus on meaningful collaborations that align with a brand’s core values. FitFeast is all about credibility, quality, and performance—making this partnership a game-changer in India’s wellness space.”
What’s Next for FitFeast?
FitFeast is gearing up for major expansion, with new products in the pipeline and a focus on quick commerce platforms to make protein-packed snacks even more accessible. With Axar Patel leading the charge, the brand aims to dominate markets like Delhi, Gujarat, and beyond, cementing its place as India’s go-to protein brand.
The company also acknowledges the contributions of its early investors, including ACLR8 (Apurva Chamaria, Tarun Bhargava, Karan Jinal, Jitendra Nagpal) and other key backers who believed in its vision from the start.
As Axar steps into this new role, fans can expect exciting campaigns, innovative product launches, and a stronger push towards making fitness and nutrition mainstream. With FitFeast and Axar Patel joining forces, 2025 is set to be a breakthrough year for India’s protein industry.
About FitFeast
FitFeast is building India’s most exciting protein brand, offering a taste-first approach to healthy snacking. With a commitment to flavor, innovation, and accessibility, the brand is redefining how Indians consume protein—one delicious snack at a time.
