Arvind Fashions has moved to consolidate its hold over one of India’s best-known denim labels by acquiring Flipkart India’s entire stake in the Flying Machine business for ₹135 crore, bringing the brand fully under its control.
In a regulatory filing on Monday, the apparel major said it will purchase Flipkart’s 31.25 percent holding in Arvind Youth Brands Private Limited, the entity that owns and operates Flying Machine. The transaction involves the acquisition of one equity share with a face value of ₹10 along with approximately 5.9 million compulsorily convertible preference shares priced at ₹100 each. Once the deal is completed, Arvind Fashions and its wholly owned subsidiary, Arvind Lifestyle Brands Limited, will together own 100 percent of the business.
Flying Machine has been a core part of Arvind’s youth and casualwear portfolio, with a presence across company-owned stores, franchise outlets, multi-brand retail and wholesale channels. For the financial year ended March, the brand reported a turnover of ₹432.16 crore, reflecting its continued relevance in India’s competitive denim and casualwear market.
Flipkart, owned by US retail giant Walmart, had invested ₹260 crore in Arvind Youth Brands in July 2020 as part of a broader push into fashion and lifestyle categories. Its exit now is aligned with a wider effort to streamline investments and focus capital on its primary e-commerce, marketplace and logistics operations in India, especially as the company works toward improving capital efficiency ahead of a potential public listing.
For Arvind Fashions, the buyout is expected to simplify governance and speed up decision-making for the Flying Machine brand. Full ownership gives the company greater flexibility to sharpen brand positioning, optimise costs and align long-term growth plans without minority shareholder considerations.
Industry observers view the transaction as part of a broader trend where large consumer-facing groups are tightening control over key brands, while strategic investors such as Flipkart reassess non-core holdings. The deal underscores Flying Machine’s strategic importance within Arvind’s portfolio and signals the company’s intent to deepen its focus on owned brands as it navigates a changing fashion retail landscape.
