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Tilaknagar Industries Targets Premium Whisky Consumers with Launch of Seven Islands Pure Malt at INR 5,200

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Tilaknagar Industries has made a significant move in India’s high-growth spirits market with the launch of Seven Islands Pure Malt Whisky, marking its entry into the premium whisky segment. The company announced the rollout on Thursday, positioning the new label as a pure malt expression created from a blend of Indian and Scottish single malts.

The launch comes at a time when whisky continues to dominate India’s alcohol industry by a large margin. Data from IWSR shows whisky accounted for nearly 66 percent of total spirits consumption in the country in 2024. The momentum has continued through this year, with Indian whisky volumes rising 7 percent in the first half of 2025 to cross 130 million cases. Analysts attribute the surge to rising premiumisation, evolving consumer tastes and the increasing global recognition of Indian-made whiskies.

Amit Dahanukar, Chairman and Managing Director of Tilaknagar Industries, said the expansion into premium whisky aligns with the company’s long-term vision of strengthening its presence across the alcoholic beverages spectrum. He noted that whisky’s commanding position within India’s spirits consumption landscape made it a strategic and inevitable step for the 90-year-old company. The launch follows closely after TI’s acquisition of the Imperial Blue whisky brand earlier this year.

Seven Islands is crafted from four single malts sourced from regions spanning both India and Scotland. The malts come from the Himalayan foothills, the Vindhyan ranges, Scotland’s Speyside and the Lowlands. The whisky undergoes ageing in a combination of tropical Indian conditions and traditional Scottish influences, shaping a layered flavour profile. It carries a natural golden hue and is characterised by notes of tropical fruit, dried nuts, French and American oak, gentle spice and light smoke. The bottle references the historic seven islands that formed Mumbai through nautical-themed design details.

Seven Islands Pure Malt Whisky is bottled at 42.8 percent ABV and will be available in a 750 ml format priced at INR 5,200 in Maharashtra.

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