Aplós, a US-based non-alcoholic spirits brand, has raised $5 million in fresh funding from undisclosed investors, signaling continued investor interest in the growing non-alcoholic beverage sector. The capital infusion is expected to support expansion into additional retail and hospitality channels and further strengthen the brand’s footprint in premium and experiential settings.
Founded by Emily Onkey and David Fudge, Aplós has rapidly gained traction since its launch, positioning itself as a leading player in the non-alcoholic spirits category. Over the past year, the company added approximately 2,000 new retail doors across the United States, while securing placement in high-profile hospitality venues including COTE, the Four Seasons Hotels and Resorts, Atelier Crenn, and Soho House. These partnerships reflect the brand’s focus on premium positioning and its alignment with fine dining and luxury lifestyle experiences.
The non-alcoholic spirits market has seen growing investor interest in recent years, driven by shifting consumer preferences toward wellness, moderation, and functional beverages. Analysts note that categories such as non-alcoholic wine, spirits, and cocktails have experienced double-digit growth in major markets, with premiumization emerging as a key trend. Aplós’ recent funding round positions the company to capitalize on this growth, enabling further product innovation and geographic expansion.
Emily Onkey, co-founder of Aplós, said the funding would allow the brand to accelerate its mission of offering sophisticated, zero-alcohol alternatives that cater to consumers seeking elevated drinking experiences without compromising on flavor.
With the non-alcoholic beverage category attracting significant capital from both venture funds and strategic investors, Aplós’ latest round reflects a broader trend of premium alcohol alternatives moving from niche experimentation to mainstream adoption, particularly in fine dining, lifestyle hospitality, and curated retail environments.
