Louis Vuitton-Moët-Hennessy is debuting in the luxury tequila category with Volcan de Mi Tierra. MD of the business Ipsita Das made the announcement. This comes amidst a wave of premiumization in India.
Louis Vuitton-Moët-Hennessy Ventures into the Luxury Tequila Scene
The launch was made with a fascinating lineup of products including: Blanco at Rs 10,267, Reposado at Rs 12,198, Cristalino at Rs 15,967, and the exceptional Volcan X.A at Rs 39,107.
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Das gave a statement on this important launch of the company & said: “We are riding the wave of how India is responding to the absolute desire for luxury. We have seen a boost in consumer expectations as they are looking beyond what comes in a bottle. We are happy to bring in a lot of premium offerings to India because we believe this is a great time for Indians to experience what they would otherwise experience in the West”
Louis Vuitton-Moët-Hennessy is a Significant Player in the Broader Segment
Explaining this foray into a new category, the top executive continued: “Innovation is a big part of our DNA. We are going to continuously innovate to satiate the demand of the Indian luxury consumers”.
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Louis Vuitton-Moët-Hennessy remains one of the more significant players in this segment. It has impressive financials to back this, and the same was reflected in the MD’s statement: “In cognac, we are the market leader with almost 60 per cent market share and registered 17 per cent growth in FY 22-23. In champagnes, we are a market leader with almost 90 per cent market share and between FY 22-23 we saw north of 20 per cent growth.”
