Premium tequila brand Loca Loka has officially entered the Indian market, signaling a fresh wave in the country’s growing high-end spirits segment. Co-founded by entrepreneur Sree Harsha Vadlamudi, actor Rana Daggubati, and music composer Anirudh Ravichander, the brand launched its Blanco and Reposado expressions across Delhi, Mumbai, Bengaluru, Hyderabad, and select airport duty-free outlets.
Originally debuting internationally in late 2024 in the US and Southeast Asia, Loca Loka combines Mexico’s distillation heritage with an Indian creative touch. The brand name fuses “Loca,” Spanish for “crazy,” with “Loka,” Sanskrit for “world,” reflecting its global yet locally inspired identity. Production takes place in Jalisco, Mexico, under the guidance of third-generation distiller Willy Bañuelos Ramírez, who emphasises the maturation process and agave craftsmanship as key differentiators for the brand.
Since its international debut, Loca Loka has earned recognition at top global competitions, including the San Francisco World Spirits Competition, New York International Spirits Competition, Miami World Spirits Competition, and the WSWA Wine & Spirits Tasting Competition in Denver.
The brand showcased its offerings in India through curated tasting events in Delhi and Mumbai, highlighting Blanco’s crisp agave profile and Reposado’s barrel-aged complexity suited for sipping or cocktails. Vadlamudi explained the India strategy is designed to meet the growing demand for premium spirits through carefully curated trade partnerships and measured distribution.
Industry data underlines the opportunity. India’s tequila market was valued at USD 600.1 million in 2024 and is projected to reach USD 1.68 billion by 2033, growing at a CAGR of 12.1%, driven by rising incomes, expanding bar culture, and premiumisation trends. Agave-based spirits alone saw a 36% volume growth in 2024, reflecting shifting consumer preferences toward craft and high-quality offerings.
Loca Loka plans to scale across premium on-trade channels, retail partnerships, and targeted brand activations in 2026, aiming to capture the attention of India’s emerging premium consumer base while blending Mexican tradition with local cultural relevance.
