French Bloom, the French brand behind some of the world’s leading alcohol-free sparkling wines, has taken a historic step with the acquisition of a 25-hectare vineyard and winery in Limoux, in the Haute Vallée. Scheduled to become operational in September 2026, the estate will be the first in the world devoted exclusively to producing alcohol-free sparkling wine from grapes grown and vinified on-site.
Limoux, long recognized for its sparkling wine heritage, offers a combination of limestone and clay soils, cool nights, and a Mediterranean climate that French Bloom believes is ideal for producing base wines with depth and complexity. The company has invested in organic Chardonnay and Pinot Noir, harvested earlier than traditional practices to preserve acidity, and aged in new Burgundy barrels to maintain structure post-dealcoholization.
French Bloom’s co-founder Maggie Frerejean-Taittinger explained that the acquisition anchors the brand firmly in terroir, allowing the wines to express origin and identity—a distinction the non-alcoholic wine category has historically lacked. CEO Rodolphe Frerejean-Taittinger said the estate will also facilitate a parcellaire approach, producing cuvées tied to specific plots, providing a level of place-based authenticity uncommon in alcohol-free sparkling wines.
The Limoux estate will centralize all production stages, from grape cultivation and base wine crafting to dealcoholization and R&D. Hospitality elements are planned in phases, offering private tastings and transparency into the winemaking process.
French Bloom has positioned itself as a luxury non-alcoholic brand, with Le Blanc and Le Rosé retailing at $39 and $44 per bottle in the U.S., and its prestige cuvées priced up to $119. The brand is available in over 500 Michelin-starred restaurants worldwide and has strategic partnerships with events including Coachella, Roland Garros, and Formula 1.
With global non-alcoholic wine sales projected to surpass $30 billion by 2030, French Bloom’s Limoux estate signals a new era: non-alcoholic sparkling wines defined by complexity, provenance, and terroir, rather than what they lack.
