BUM Energy, one of the fastest-rising names in the functional beverage category, is gearing up for a high-velocity expansion in 2026 after posting more than eight hundred percent year-over-year growth. The brand has strengthened its commercial muscle with several seasoned industry hires, signalling an aggressive push into national retail.
The newly expanded sales team includes senior executives who bring experience from some of the most prominent beverage and wellness companies in the United States. Mark Sherer joins following roles at Congo Brands and Liquid Death. Tyler Larkin comes from Lucky Energy and Liquid Death, while Frank Williams brings tenure from Congo Brands and Coca-Cola. Rounding out the leadership additions is Teyo Branwell, who previously served at RYSE Fuel and REDCON1. Together, the group represents deep operating expertise in scaling distribution, navigating large-format retail, and building youth-centric beverage labels into household names.
The company is now preparing for a major rollout across leading mass-market retailers. BUM Energy is set to launch in Target, Walmart, Sam’s Club, and Costco in the coming months, giving it access to millions of potential customers and significantly expanding its national footprint. Retail analysts say that the combination of category momentum, strategic talent acquisition, and high-visibility distribution positions the brand for another breakout year.
The beverage was introduced in 2023 by RAW Nutrition, a sports-nutrition company that has gained strong market presence among fitness-focused consumers. Earlier this year, RAW Nutrition was partially acquired by The Quality Group, a move viewed by industry observers as a catalyst that could accelerate BUM Energy’s scale and operational capacity.
As consumer demand for performance beverages continues to climb and younger buyers gravitate toward brands with cultural identity and functional value, BUM Energy appears set to intensify competition in an already crowded shelf. Many retailers are watching closely to see whether the startup can convert its early momentum into long-term market share.
