Hollywood actor and director Ben Stiller is moving into the food and beverage industry with the launch of his own soft drink label, Stiller’s Soda. The brand debuted this week with three nostalgic flavors—root beer, lemon-lime, and Shirley Temple—each positioned to appeal to consumers seeking familiar taste profiles with a healthier twist.
Every can of Stiller’s Soda contains just 30 calories and about 7 grams of sugar, making it significantly lighter than traditional soft drinks. The beverages also include added nutrients: 20 micrograms of Vitamin D, around 91–93 milligrams of Vitamin C depending on flavor, and 2.4 micrograms of Vitamin B12. In comparison, mainstream sodas like Coca-Cola typically provide no meaningful vitamin content.
The company is targeting an artisanal soda market valued at more than $650 million in the United States, according to industry trackers. Unlike functional beverages such as kombucha or probiotic sodas, Stiller’s Soda positions itself as a “classic soda for modern times,” aiming to balance indulgence with mindful consumption.
The first batch will be sold at select retailers in New York City, with nationwide shipping already available through Amazon. The brand has also confirmed expansion to Walmart.com in the coming months, followed by a broader rollout to national retail chains in 2026.
Stiller, who drew inspiration from childhood memories of Shirley Temple mocktails, said the goal was to create sodas that felt both familiar and updated. Actor and producer Justin Theroux has also partnered with the brand, contributing to its launch campaign designed to satirize the celebrity product boom while introducing the sodas with humor and nostalgia.
With its mix of recognizable flavors, added vitamins, and a health-conscious recipe, Stiller’s Soda enters a crowded market but aims to carve space by leaning into authenticity and mass-market appeal.
