Brazilian clean beauty brand Surya Brasil is broadening its product portfolio in India, reinforcing its flagship Henna Cream range while introducing new hair care and treatment products as part of a larger growth strategy.
The expansion comes on the back of a 30% growth in the US market last year, where the brand outperformed the overall hair colour category, according to company disclosures citing NielsenIQ data. Encouraged by this momentum, Surya Brasil is now sharpening its focus on India as a priority growth market.
In India, the company plans to extend its presence beyond henna-based hair colour by launching complementary offerings, including treatment-led and cleansing hair care products. The move is aimed at building a more comprehensive clean beauty portfolio tailored to evolving consumer preferences for natural and chemical-free solutions.
“The expansion of our portfolio in India is both strategic and meaningful,” said Clelia Angelon, Founder and CEO of Surya Brasil, highlighting the importance of the market in the company’s global roadmap.
While Henna Cream remains central to Surya Brasil’s India play in the natural hair colour segment, the brand — which operates in over 40 countries — is increasing marketing and trade investments locally to scale distribution and enhance brand visibility.
