Mars Cosmetics, among the fastest-growing players in India’s beauty and personal care segment, has appointed Anmol Sahai Mathur as its vice president of marketing. The move comes as the company prepares for its next phase of growth in a highly competitive market expected to touch $30 billion by 2030, according to industry estimates.
Mathur brings over a decade of experience in digital marketing, brand building, and creator partnerships. He returns to Mars with prior familiarity of the company’s values, which focus on accessible pricing, product innovation, and inclusivity. His mandate will be to sharpen brand identity, strengthen digital engagement, and roll out campaigns that resonate with diverse consumer segments across India.
Before this appointment, Mathur led digital marketing efforts at the Open Network for Digital Commerce (ONDC), where he managed initiatives in influencer outreach, content strategy, and digital branding. His earlier roles included leadership stints at social platforms Triller and Eloelo, where he worked on scaling user acquisition and engagement.
Commenting on the appointment, Mathur said he aimed to build marketing campaigns that reflect the “bold and open beauty philosophy” of Mars while deepening consumer trust. “This is about creating impactful stories and conversations that connect emotionally with people across markets,” he said.
Rishabh Sethia, business administrator at Mars Cosmetics, noted that bringing Mathur back was a deliberate move. “He understands our DNA and has the expertise to guide us through the next stage of expansion. His leadership will help us reach new customers while reinforcing our promise of affordable and high-quality products,” Sethia said.
With this appointment, Mars Cosmetics is signaling its intent to scale aggressively in India’s beauty market while continuing its push for inclusive campaigns under its “Makeup for Everyone” vision.
