Mars Cosmetics, best known for its fast-growing presence in colour cosmetics, is preparing to widen its portfolio into skincare, haircare and wellness, with a revenue target of Rs 1,000 crore within three years.
Rishabh Sethia, director of Mars Cosmetics, confirmed that the company will launch a new skincare-focused brand in the next six months. The brand will debut online, via e-commerce and quick commerce platforms, before expanding into offline retail once it establishes traction. “Our colour cosmetics portfolio has grown strongly, but the opportunity in skincare and haircare is far larger. That is the direction we are heading,” Sethia said.
The company has earmarked Rs 10–15 crore for this expansion, which includes the launch of its new brand and the establishment of an in-house R&D laboratory, expected to go live around the same time. The lab will enable Mars to develop proprietary formulations and strengthen product innovation across categories.
Mars currently offers 650–700 SKUs across eyes, lips, face, nails and accessories. In offline kiosks, its range has grown from 10 SKUs last year to over 40 today, with a target of 70 by year-end. The company plans to increase its kiosk network from 40 to 70 during this fiscal, with an additional investment of Rs 2–2.5 crore.
On the distribution front, Mars reaches 10,000–13,000 general trade outlets every month, with Kerala alone contributing Rs 60–65 lakh in sales monthly. Online and offline channels contribute almost equally, with online accounting for 55 per cent of sales and quick commerce driving 25–30 per cent of that share.
Mars closed FY25 with revenue of Rs 280–300 crore and is projecting Rs 425–440 crore in FY26. The bootstrapped company, which operates at an EBITDA margin of 8–10 per cent, has no plans to raise external capital.
