British luxury beauty brand Charlotte Tilbury has appointed actor Sobhita Dhulipala as its first-ever Indian beauty muse, marking a strategic step in strengthening its presence in the fast-growing Indian beauty market. The announcement positions Dhulipala alongside global icons such as Bella Hadid, Kate Moss and Jourdan Dunn, who have long represented the brand’s glamour-driven identity.
The appointment is part of Charlotte Tilbury’s plan to deepen engagement with Indian consumers, a segment increasingly driving global growth in luxury and premium cosmetics. According to industry reports, India’s beauty and personal care market is projected to cross USD 30 billion by 2027, with premium skincare and makeup emerging as the fastest-expanding categories.
Dhulipala, who has gained international recognition through her roles in Made in Heaven and Monkey Man, said she viewed the collaboration as both personal and symbolic. “Beauty to me is self-expression and confidence. Charlotte Tilbury embodies that perfectly. To be the first beauty muse for India feels incredibly special, and I am excited to celebrate it with the launch of the new Airbrush Flawless Finish—an innovation that is aspirational yet effortless,” she said.
Industry experts see the move as a reflection of how Indian actors and models are becoming increasingly central to global luxury narratives. Over the past five years, leading European and American beauty houses have ramped up campaigns in India, often selecting local ambassadors to bridge aspirational branding with cultural relatability.
Charlotte Tilbury’s decision is also aligned with the brand’s international strategy of pairing product launches with star-powered endorsements. The Airbrush Flawless Finish range, which Dhulipala is championing, is among the brand’s most successful global offerings.
By naming Dhulipala, the company signals not only its recognition of India’s rising influence in luxury consumption but also its intent to create deeper, more authentic connections with a new generation of beauty consumers.
