FMCG major Dabur has announced a ₹60 crore investment to acquire a minority stake in luxury skincare D2C brand RAS Beauty. The investment has been made through Dabur Ventures, the company’s dedicated investment arm focused on high-growth, new-age consumer brands.
The move marks Dabur’s strategic entry into the premium beauty and skincare segment, as it looks to tap into the fast-expanding luxury and digital-first beauty market in India.
A Fast-Growing Farm-to-Face Brand
Founded by three women entrepreneurs, RAS Beauty is a Raipur-based, digital-first brand positioned in the natural and luxury skincare category. The company follows a “Farm-to-Face” philosophy, offering products such as face elixirs, serums, and moisturisers formulated with essential oils and plant-derived actives.
Over the past three years, RAS Beauty has recorded a compound annual growth rate (CAGR) of around 75%, with an annual recurring revenue (ARR) of approximately ₹100 crore.
Strategic Bet on Premium Beauty
Abhinav Dhall, Executive Director and Group Head – Corporate Strategy at Dabur India, stated that RAS Beauty presents a differentiated value proposition at the intersection of nature, science, and luxury. He added that the premium beauty segment is expected to witness robust growth over the next decade, and the brand is well positioned to capitalise on this opportunity.
For RAS Beauty, the fresh capital will support expansion across online and offline channels, strengthen research and development capabilities, and accelerate brand-building initiatives. Co-founder and CEO Shubhika Jain said the investment will help scale operations while staying aligned with the brand’s core values and long-term global ambitions.
First Investment from Dabur Ventures
The deal represents the first investment by Dabur Ventures, which was launched in October 2025 with a ₹500 crore capital allocation. The platform aims to back high-potential startups operating in personal care, healthcare, wellness foods, beverages, and Ayurveda.
With this investment, Dabur is signalling a stronger push into premium, digitally native beauty brands as it diversifies beyond its traditional FMCG portfolio and strengthens its presence in high-growth consumer categories.
