Author: Online Desk

Happydent PVR INOX Activation Shines Bright as a Positive Cinema Advertising Innovation

A&M
A new wave of cinema marketing has landed. Happydent PVR INOX collaboration turned the Ambience Gurugram property into an activation zone from July 18–24....

Rapido Misleading Ads Land Company in Trouble With ₹10 Lakh Fine, Shaking Consumer Trust in Auto Rides

A&M
The Central Consumer Protection Authority has delivered a heavy blow to Rapido. The bike and auto aggregator faces a ₹10 lakh fine for what...

NIC Modak Ice Cream Wins Hearts This Ganesh Chaturthi With a Festive Limited-Edition Flavour

A&M
Ganesh Chaturthi just got a modern twist. Walko Food Company has launched NIC’s limited-edition Modak Ice Cream, an Indian snack innovation designed for the...

Phab Bhel Bars Revolutionize Snacking as India’s First Savoury Protein Bar That Blends Street-Style Flavour With Plant Protein

A&M
Street food culture just got a radical upgrade. Phab has unveiled Phab Bhel Bars, India’s first savoury protein bar, under its bold new “Street...

“Varun Dhawan Unveils Too Yumm! Party Harder Chips: World’s First Anti-Hangover Snack, Backed by Dr. Vaidya’s Livitup”

Food
Snack brand Too Yumm!, part of the RPSG Group, has entered uncharted territory with the launch of Party Harder Chips, which it claims are...

Lakmē Fashion Week Returns to Delhi: 120+ Designers, 5 Days, and a 25-Year Legacy to Celebrate

Food
After kicking off its silver jubilee celebrations in Mumbai earlier this year, Lakmē Fashion Week is bringing its 2025 edition to the capital. The...

Food Inflation Bites: India’s FMCG Volume Growth Slows to 4% in May 2025, Says Worldpanel by Numerator

Food
India’s fast-moving consumer goods sector is losing momentum, with fresh data showing stress on household purchases across both cities and villages. According to consumer...

Sunfeast Dark Fantasy Campaign Creates a Powerful Childhood Experience, Blending Chocolate with Imagination and Wonder

A&M
What happens when chocolate brands step outside the supermarket aisle? Sunfeast Dark Fantasy came with a campaign called “Big Fantasies Spaceship" to answer it....

Blinkit Parental Controls Deliver a Powerful Win for Digital Parenting, Setting a New Standard in Safety and Trust

A&M
Blinkit has done something new in quick commerce: a parental control feature has been introduced into the mix, where safety is given priority over...

After Biryani Kit Success, DAAWAT Launches Thai Green Curry Rice Kit to Celebrate India’s Growing Appetite for Easy World Cuisine

A&M
LT Foods Ltd., a 70-year-old Indian-origin FMCG major, has introduced a new product within its Ready-to-Cook line, the DAAWAT Thai Green Curry Rice Kit....

Vibhor Oils Reframes ‘Kuch Bhi’ as Trust in New Campaign, Starring Rupali Ganguly to Spotlight Women’s Unseen Kitchen Labor

A&M
Every Indian kitchen knows the daily puzzle: “Aaj kya banaun?” The casual answer, “Kuch bhi,” has now taken center stage in Vibhor Oils’ latest...

“Abhishek Kaushik’s Mitra Raises Rs 14 Crore from Bestvantage, Targets ₹500-Cr Valuation and GCC Entry

INVESTMENTS
Delhi-based FMCG startup Mitra has secured Rs 14 crore in a bridge round led by Bestvantage Investments, with participation from existing investors, including a...
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