Exclusive articles:
Vidya Balan Joins Hands with Vasmol to Launch Its New Henna Crème Hair Colour
Vasmol, a name that’s been part of Indian households for over sixty years, has introduced a new offering: the Vasmol Henna Crème Hair Colour...
Ready for Takeoff: How In-Flight Food Packaging Is Getting a Ground-Level Makeover
For years, food labels told the truth — but only in size 8 font on the back. That’s changing.
As health-conscious Indian consumers start asking...
Unbox Before It’s Gone: Why Limited Edition Packs Are Creating Collector Mania in Indian Retail
What do sneakers and snack packs now have in common? Numbered drops.
With fast-moving goods flooding the market, brands in India will now be using...
Not Just a Wrapper: How DIY Packaging Is Letting Indian Consumers Craft, Create, and Reuse
Food packaging in India is no longer a one-way street. Consumers stomach it by touching the packaging, playing with it, drawing on it, and...
Just Enough: How Portion-Smart Packaging Is Reshaping Eating Habits in India
Snack is not the issue — portion is.
With becoming health conscious being a way of life, Indian consumers nowadays have started questioning not just...
