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Beyond Vanity Metrics: Measuring the True Impact of Your Business’s Social Media Strategy
Businesses now must navigate a dynamic world of social media channels, each with its own audience, content style, and engagement conventions. A one-size-fits-all strategy...
Lights, Camera, Brand Action: How Video Marketing Ignites Business Growth
Video marketing has evolved as a powerful tool to engage consumers and propel business growth in the fast-paced world of digital marketing, where attention...
Augmented Reality Revolution: Igniting Business Growth Through Immersive Experiences
As technology continues to evolve at an unprecedented pace, businesses are constantly seeking innovative ways to captivate consumers and drive growth. Enter augmented reality...
Navigating the Omni-Channel Maze: Unleashing Seamless Marketing Strategies for Success
Omni-channel marketing has developed as a game-changing technique in the dynamic terrain of modern business, as consumers move effortlessly between online and physical channels....
Cracking the Code: Understanding the Psychology Behind Consumer Behavior
In the ever-evolving landscape of marketing and commerce, understanding consumer behavior is akin to deciphering a complex code. It is a multifaceted puzzle influenced...
Culinary maestro Suvir Saran joins Bastian Hospitality as new Culinary Director
Bastian Hospitality Private Limited (BHPL), the company responsible for iconic eateries such as Bastian and Bizza, has officially named Suvir Saran as its new...
ONDC raises incentives for food and beverage orders on Asia Cup 2023 final day
The Open Network for Digital Commerce (ONDC) announced a significant incentive boost for buyer-side apps on September 17th. This development coincided with the final...
Zomato joins top 100 on BSE, shares reach new 52-week high amid profitable quarter
Zomato, the foodtech giant, marked a significant milestone on Monday, (September 18), as its shares on the BSE soared to a new 52-week high...
Dabur aims to elevate Hajmola and Odomos to ‘power brand’ status in portfolio expansion drive
Home-grown FMCG major Dabur is taking significant steps to enhance the reach and prominence of its digestive brand, Hajmola, and its mosquito repellent brand,...
Tim Hortons’ expansion brews excitement with new outlets in Bengaluru
Tim Hortons, the well-known Canadian coffee chain, is all set to make its mark in Bengaluru, India. Given that Karnataka, recognized as the coffee...
Zomato’s stock surges 1.7% as investors show increasing faith in the company’s growth
Zomato's stock witnessed a 1.7 percent surge in trading activity on the NSE on September 18. This noteworthy uptick can be primarily attributed to...
Online fashion brand FableStreet expands to physical stores, targets 10-15 outlets by next year
FableStreet, the online fashion brand, is venturing into brick-and-mortar retail, with ambitious plans to establish 10 to 15 stores by mid-September of the following...