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Coca-Cola India rolls out 100% food-grade recycled PET bottles
Coca-Cola India, the beverage manufacturer, revealed on Wednesday that it is introducing its Coca-Cola cola brand in rPET bottles, available in 250 ml and...
Flipkart ramps up competition with AI-powered Flippi and Vibes features ahead of festive season sale
Ahead of the commencement of its festive season sale, "The Big Billion Days 2023," Indian e-commerce giant Flipkart unveiled a ChatGPT-driven shopping assistant named...
Delhi bars left high and dry as wholesale liquor licenses expire
Following an extended "weekend," restaurant owners seeking to restock their alcohol inventory visited the excise portal. To the surprise of many smaller establishments, there...
Burma Burma announces INR 40 Crore investment plan to double presence by 2025
Burma Burma, the Burmese restaurant chain, has ambitious plans to increase its number of outlets to 20 by December 2025. To facilitate this expansion,...
How Modern Warehousing Trends are Fuelling Growth in the FMCG Sector
In the dynamic world of Fast-Moving Consumer Goods (FMCG), efficient warehousing has emerged as a catalyst for growth and success. With the Indian FMCG...
Swiggy SteppinOut’s Founder Safdhar Adoor joins VRO Hospitality
Safdhar Adoor, the Founder and Director of Swiggy SteppinOut, has joined VRO Hospitality, India's fast-growing F&B fine dining chain, as Co-Founder and Director.Safdhar is...
Sip Healthier: How Knack’s Innovative Approach is Changing Beverage Consumption
In the world of entrepreneurship, success often hinges on a combination of passion, experience, and a keen understanding of market needs. For Rounaq Sodhi...
Data-Driven Discovery: Leveraging Analytics to Decode Consumer Behavior
In the digital age, data is the currency that fuels business decisions. With every click, purchase, and interaction, consumers leave a trail of valuable...
Sustainable Storytelling: Engaging Audiences and Driving Conversions
Sustainability is more than a phrase in today's more mindful society; it represents a fundamental shift in consumer expectations and company practises. As businesses...
Brand Image Mastery: Techniques for Shaping Perceptions and Building Trust
In the business world, a brand's image is analogous to its personality—how it presents itself to the world, how consumers perceive it, and, ultimately,...
Savoring Success: Building a Mobile-Centric Strategy to Boost Food Brand Engagement
In the ever-changing world of the food sector, success frequently depends on more than simply a great product. Consumers nowadays are more connected than...
Harnessing User Creativity: A Guide to Building Authentic Content from Your Community
The customer journey does not finish at the moment of purchase in today's business landscape; it is only the beginning. Keeping people engaged and...