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Mensa Brands raises $40 Million in debt funding from EvolutionX to fuel brand growth
Mensa Brands, a unicorn in the realm of house of brands, has secured $40 million in growth capital from EvolutionX Debt Capital. This financing...
Baskin Robbins anticipates 25% year-on-year growth for upcoming festive season
Baskin Robbins, the renowned global ice cream manufacturer, anticipates a potential 25% year-on-year growth during the upcoming festive season.The company pioneering innovative ice cream...
Beyond Likes: How to Inspire and Curate User-Generated Content for Your Brand
Building a successful brand in today's digital age is much more than simply spreading your message; it's about cultivating true connections with your audience....
Social Media SOS: Best Practices for Handling Crises in the Digital Era
Social media has developed into a potent force that can make or kill a business in the blink of an eye in today's hyper...
From Touchpoint to Conversion: The Art of Customer Journey Mapping
Understanding and optimising the customer experience has become a critical component in attaining success in the ever-changing corporate market. The process of directing a...
Crafting Culinary Exclusivity: Strategies for Niche Marketing in the Food Industry
In a world overflowing with culinary options, standing apart in the food market may be a difficult endeavor. However, for those who have perfected...
From Vague to Valuable: How to Define Your Target Audience
One essential reality persists in the shifting business landscape: identifying your target audience is critical. However, it is astonishing how often this important phase...
How FreeWater is leveraging advertising for good and quenching the world’s thirst for free
In a world where everything seems to come at a cost, FreeWater, a Texas-based beverage company, is challenging the status quo by offering something...
Vinod Cookware brings eco-friendly cooking to Indian kitchens with its new ‘Ceramica Zest’ collection
Vinod Cookware, a renowned household brand in the country, has taken a significant step towards promoting eco-friendly kitchen practices with the introduction of Vinod...
Leisure Hotels Group celebrates 34th Founders Day: A tribute to excellence
Leisure Hotels Group (LHG), an experiential resort chain in North India and the largest across the state of Uttarakhand, celebrated its 34th Founders Day...
Playboy Spirits breaks into the RTD market with four unique vodka seltzers
Playboy Spirits, a US-based venture, has introduced a selection of ready-to-drink beverages (RTDs) within the United States market.Established by PLBY Group in collaboration with...
Chivas Brothers ventures into Islay whisky with new sustainable distillery
Chivas Brothers, the scotch whisky division of Pernod Ricard, has announced plans for its first distillery on the captivating Isle of Islay in Scotland.The...