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Ferrero India expands offerings with launch of Kinder Shoko-Bons Crispy
Ferrero India has broadened its range of sweet packaged foods within the Kinder brand, a significant contributor to its overall revenue. On Tuesday, the...
Tim Hortons celebrates milestone: 300 stores now open across GCC and India
Apparel Group, the company behind the Tim Hortons restaurant chain, announced on social media that the brand has now established a presence in more...
Clensta appoints Sandeepa Dhar as brand ambassador
Clensta, the personal care company that recently announced actor Parineeti Chopra as a Partner and Investor, has now appointed actor Sandeepa Dhar as the...
Non-metro cities dominate online festival sales on Amazon, Meesho, and Flipkart
In the early stages of the online festival season sales on top e-commerce platforms such as Amazon, Meesho, and Flipkart, non-metro cities emerged as...
PepsiCo’s Indian beverage unit reports remarkable double-digit growth in Q3 2023
On Tuesday, PepsiCo reported that its Indian beverage unit experienced "double-digit growth" in volume during the third quarter of 2023. Conversely, its "convenient foods...
Indian alcohol beverage industry set for robust revenue growth of 8-10% in FY24
ICRA anticipates that the domestic alcohol beverages (alcobev) industry in India will experience a consistent revenue growth of 8-10% in the fiscal year 2024....
Rolling Stone joins hands with JJAKRPL for innovative cafe & bar and nightclub venture in India
Rolling Stone is venturing into the Indian hospitality industry in collaboration with Jay Jay and Kwality Restaurants Private Limited (JJAKRPL). JJAKRPL will introduce a...
Designing Brand Excellence: A Blueprint for the Perfect Brand Image
A brand's image is more than simply a logo or a slogan in the business world; it is the expression of its identity, values,...
Appetizing Appraoch: Creating the Ideal Mobile-First Strategy for Food Brands
Mobile devices have become a portal to gourmet adventure in today's digital era, where the world is increasingly at our fingertips. Food firms who...
Unleashing Loyalty: Tactics for Sustaining User Engagement Beyond the Purchase
Securing a sale is merely the beginning of the road in the fast-paced world of business. Companies must focus on retaining customer involvement after...
From Fans to Contributors: Nurturing User-Generated Content for Brand Growth
The connection between companies and their customers has undergone a significant metamorphosis in the ever-changing world of marketing. Customers are no longer passive consumers;...
Managing Reputation Fallout: Crisis Response in the Age of Instant Social Sharing
Information travels at breakneck speed in the digital era. With the growth of social media, a single incident can quickly snowball into a full-fledged...