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Foodtech giant Zomato diversifies into logistics with new Xtreme app
In an effort to expand its business diversification, Zomato, a prominent player in the foodtech industry, has entered the logistics sector by introducing a...
Actor Nayanthara and director Vignesh Shivan invest in superfoods brand, The Divine Foods
The Divine Foods, a direct-to-consumer (D2C) foodtech startup headquartered in Chennai, has secured an undisclosed investment from acclaimed actor Nayanthara and her spouse, director...
WestBridge Capital acquires significant stake in Meesho through secondary transaction
WestBridge Capital, an investment firm, has secured a stake in the e-commerce unicorn Meesho through a secondary transaction, acquiring it from Venture Highway, one...
From Data to Insights: A Guide to Measuring Sales Team Effectiveness
The competitive corporate environment today requires monitoring and improving sales force effectiveness skills which are critical for driving growth and meeting revenue targets. While...
Showcasing Potential: Sales Performance Metrics Investors Consider Seriously
When a business seeks investment, it's not just about the product or service; investors pay close attention to the sales performance metrics that provide...
Humanizing Your Brand: The Role of Employee Advocacy in Your Social Media Strategy
Consumers in today's digital age want to connect with the people behind the business rather than just the products and services. This shift towards...
Unveiling Authenticity: Building Trust and Credibility with Video Marketing
Building trust and credibility is critical for businesses in today's fast-paced digital market, when various messages and adverts hit consumers on a daily basis....
Augmenting Engagement: Elevating Customer Interactions for Lasting Business Growth
In a world awash in marketing messages and advertising noise, the ability to properly engage customers is the holy grail of corporate success. Customer...
Fabelle redefines luxury chocolate with the ‘One Earth Collection’
Fabelle Exquisite Chocolates, a renowned luxury chocolate brand operating under the prestigious ITC Ltd umbrella, has garnered acclaim for its unwavering dedication to creating...
Zomato and McDonald’s served with INR 1 Lakh penalty for incorrect food order
Zomato and McDonald's were collectively penalized with a fine of INR 1 lakh for erroneously delivering non-vegetarian items to a customer who had requested...
Kareena Kapoor partners with SUGAR Cosmetics as Co-Owner of Quench Botanics, the pioneering K-Beauty brand
Vellvette Lifestyle Pvt Ltd, the proprietor and operator of the beauty label SUGAR Cosmetics, has forged a partnership with renowned actress Kareena Kapoor Khan...
ONDC anticipates 2.5 Lakh daily transactions by FY24, considering nominal usage fees: T. Koshy
Thampi Koshy, the Managing Director of the government-backed e-commerce platform Open Network for Digital Commerce (ONDC), anticipates that the daily transaction count is poised...