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Ahead of IPO, Mamaearth drops most expensive acquisition Momspresso
Ahead of its initial public offering (IPO), Mamaearth has apparently covertly terminated its first and most expensive acquisition – Momspresso.For the past 48 hours,...
Kochi cracks down on eateries without STPs: 72-hour ultimatum issued
The Kochi municipal authorities have initiated the process of notifying hotels and restaurants that have yet to establish sewage treatment plants (STP). They have...
Taste on Tap: Maximizing Mobile Engagement for Food Brand Growth
Mobile engagement has emerged as the key to the success of food brands in a world where smartphones have replaced our hands as natural...
Cognitive Biases in Consumer Behaviour and Marketing
Successful strategies in the dynamic field of marketing are built on an understanding of consumer behaviour. Cognitive biases, which have their roots in human...
Profit with Purpose: Turning Sustainable Brands into Consumer Conversions
Businesses that adopt sustainable brands are not only improving the globe but also profiting greatly in this era of heightened environmental awareness and social...
Visual Storytelling: Creating a Compelling Brand Image that Captivates Audiences
Visual storytelling is the practice of conveying a narrative or message through visual content, such as images, graphics, and videos. It goes beyond words...
Long-Term Connection: Keeping Users Engaged in the Post-Purchase Phase
The journey doesn't end with the click of the "Buy Now" button in the dynamic world of e-commerce. Actually, here's where the real fun...
Jubilant Foodworks: Q2 Net Profit Drops 26%, Revenue Grows Amid Expansion
Jubilant Foodworks Limited, the company behind popular fast-food brands Domino's Pizza and Dunkin' Donuts, reported a 26 percent drop in its consolidated net profit...
Yum Yum Cha expands its pan Asian dining experience to Noida
The Yum Yum Tree Group is excited to introduce Yum Yum Cha in Noida, marking a new addition to their culinary offerings.Yum Yum Cha,...
Despite beer sales drop, Heineken reports Q3 earnings boost
Heineken retained its full-year outlook on Wednesday after the world's second-largest brewery witnessed a decline in beer sales during the third quarter. Nevertheless, the...
Proost Beer raises $3 Million in pre-Series A funding round for expansion
Delhi-based Proost Beer recently wrapped up its pre-Series A funding round, raising an impressive INR 25 crore (equivalent to $3 million) through a blend...
Flower Aura’s Enchanting Rebrand on Their 13th Anniversary
Flower Aura recently marked its 13th anniversary with a complete reimagining of its brand identity. In a world where every gesture serves as a...