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Weikfield blends taste and nutrition with innovative iron-rich pasta
Weikfield Foods Pvt Limited, a well-known brand celebrated for its widely-loved items like Custard Powder, Corn Flour, Baking Powder, and Pasta, is delighted to...
Tata CLiQ Luxury’s Exclusive Good Earth Collaboration
Tata CLiQ Luxury serves as a diverse sanctuary for connoisseurs of luxury, offering an extensive selection of brands spanning various categories. Pioneering the concept...
McLeod Russel India Sells Phu Ben Tea for $2.15 Million
Bulk tea producer McLeod Russel India Ltd has disclosed its plan to sell its Vietnam subsidiary, Phu Ben Tea Company Ltd, to TLK Agriculture...
Zepto’s FY23 revenue soars to INR 2,024 Cr with 14-fold growth, but losses triple
Zepto, the 10-minute grocery delivery service, experienced a remarkable 14-fold growth in the fiscal year ending in March 2023. However, the Mumbai-based company also...
HRAWI Advocates Reversal of VAT Hike on Alcohol in Maharashtra
The Hotel And Restaurant Association (Western India), also known as HRAWI, submitted a formal request to the Chief Minister of Maharashtra, Eknath Shinde, along...
Bhaichung Bhutia Joins GOAT for Siliguri’s New Upscale Eatery
GOAT, the esteemed dining and cocktail restaurant brand, has partnered with the globally celebrated Indian footballer Bhaichung Bhutia to introduce an upscale dining establishment...
Bohemian allure comes to Juhu as Koa unveils its new venture
Koa, the beloved Bohemian-inspired haven that mesmerized Thane, is poised to cast its Bohemian spell upon the heart of Juhu, beckoning the town into...
Crowdsourced Creativity: Engaging Users to Fuel Your Brand’s Content Engine
Engaging users has become more important in the dynamic field of digital marketing. Brands are utilizing crowdsourced creativity to create content instead of just...
Crisis-Ready Brands: Adapting to the Speed of Social Media in Times of Trouble
Social media, with its instant messaging and viral trends, has completely changed how we communicate, interact, and—inevitably—react to emergencies in this day and age....
Beyond Points of Contact: How to Accurately Map the Customer Experience!
Businesses can no longer afford to ignore the complex web of interactions that characterise their relationship with customers in a time when customer experience...
Catering to Cravings: Niche Marketing Tactics for a Hungry Audience
In the vast and varied landscape of modern marketing, businesses often find themselves on a quest to cater to the unique tastes and preferences...
The Audience Persona Playbook: Crafting a Detailed Profile
Audience Persona Playbook: Understanding your audience is essential for success in the ever-changing world of digital marketing. But comprehending your audience goes beyond knowing...