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Breaking News
WayCool keeps supply chain focus as SunnyBee Market joins Fresh2Day
In a significant transaction within the Chennai grocery retail industry, WayCool, valued at INR 2,000 crores, has concluded its retail operations under the SunnyBee...
Restaurant chain Chowman continues Bengaluru expansion with seventh outlet in Koramangala
Chowman, the Chinese dine-in restaurant brand, expanded its presence in Bengaluru with the inauguration of its seventh outlet, as revealed in a press release...
Mokobara continues omnichannel expansion with Mumbai store launch
Travel and lifestyle brand Mokobara has opened its first store in Mumbai, as shared by a company official on social media. The store is...
Hindustan Unilever to bring 1.3 Million kirana stores onto ONDC to counter e-commerce giants
Hindustan Unilever (HUL) has announced its commitment to facilitate the onboarding of approximately 1.3 million kirana stores onto the Open Network for Digital Commerce...
Bikanervala chairman Kedarnath Aggarwal dies at 86, leaving a resilient legacy in India’s snack industry
Kedarnath Aggarwal, chairman of one of India’s largest and most well-known packaged snacks and sweets companies, Bikanervala Group, scripted one of India's best-known stories...
India’s edible oil imports surge to record highs in FY 2022/23: Palm Oil and sunflower oil soar, while soyoil declines
India's palm oil and sunflower oil imports saw substantial growth in the fiscal year 2022/23, surging by 24% and 54%, respectively, reaching record highs....
Diwali festivities drive liquor sale boom in Delhi, generates revenue of over INR 525 Crore
In the three days leading up to Diwali on Sunday, residents of Delhi purchased approximately 64 lakh liquor bottles, amounting to a value of...
Speak and Be Heard: Techniques for Amplifying Your Emerging Brand’s Message
The bustling landscape of today's business world requires countless brands vie for attention, the ability to articulate a compelling message is paramount. For emerging...
AR Storytelling: Crafting Compelling Narratives to Fuel Brand Expansion
Keeping up with the times is not merely a matter of choice, but rather a requirement in the ever-changing field of marketing. Not only...
Emotional Triggers: Understanding Feelings that Drive Consumer Decision-Making
What leads people to choose one product over another in the huge array of options available to them? The complex dance of emotions influencing...
The User’s Voice: Building Authenticity through User-Generated Content Strategies
Consumers are more than just passive recipients of brand messages in the constantly changing world of digital communication. Through their personal experiences and tales,...
Empathy-Driven Insights: The Role of Customer Journey Mapping in Design Thinking
The combination of empathy and strategy is revolutionary in the field of design, which brings innovation and human experience together. A key component of...