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Breaking News
Wyndham to introduce Vienna House in India, eyes 100 Hotels by 2025
US-based Wyndham Hotels & Resorts is gearing up to introduce its European brand, Vienna House, to the Indian market by mid-next year. With ambitious...
Haldiram’s aims for 20-25% surge in festive season sales, eyes expansion into tier 2 and 3 cities with focus on online growth
Haldiram's, the renowned Indian snacks brand, is setting its sights on a 20-25% surge in sales during the festive season, as stated by a...
McDonald’s moves to buy 28% stake in Chinese operations from Carlyle
On Monday, McDonald's announced its intention to purchase the 28% stake in a partnership overseeing its operations in mainland China, Hong Kong, and Macau,...
Brand Studio Lifestyle rides high on Gen Z fashion wave, achieving 132% YoY growth
On Monday, Brand Studio Lifestyle (BLS), a fast fashion brand, announced a remarkable achievement, revealing that the company experienced a staggering 132% year-over-year growth...
Digital Diplomacy: Navigating Sensitive Situations in the Age of Social Media
In an era dominated by digital communication, businesses find themselves operating in an environment where every tweet, post, or comment has the potential to...
Seeing Through Their Eyes: How to Walk in Your Customer’s Shoes via Journey Mapping
In the fast-paced landscape of modern business, understanding and meeting customer expectations is paramount. As companies strive to differentiate themselves in a crowded marketplace,...
From Awareness to Advocacy: How Sustainable Marketing Creates Loyal Converts
In a world where consumers are increasingly mindful of their environmental footprint, businesses are recognizing the need to align their values with those of...
Authenticity Matters: Building an Honest and Trustworthy Brand Image
In an era dominated by digital interactions and an overwhelming amount of information, consumers are becoming increasingly discerning about the brands they choose to...
Flavors in Your Palm: Creating a Seamless Mobile-First Journey for Food Lovers
In a world where convenience is king, the culinary landscape is evolving to meet the demands of a fast-paced, digitally driven society. Food enthusiasts...
Nykaa’s shares skyrocket with a staggering 14% increase over the week
On Monday, the shares of the prominent beauty and fashion e-commerce company Nykaa extended the upward momentum from the previous week, experiencing a notable...
Foodlink introduces newest addition to the China Bistro chain in Mumbai’s bustling BKC
Foodlink F&B Holdings India Pvt Ltd recently unveiled the newest addition to China Bistro, strategically located in the bustling Bandra-Kurla Complex (BKC) in Mumbai....
Mamaearth’s stock hits all-time high as shares soar with a 13% intraday surge on BSE
On Monday, Honasa Consumer Ltd, the holding company of the D2C unicorn Mamaearth, set a new all-time high with its shares reaching INR 374.95....