Vichy has named model and wellness advocate Emily DiDonato as its global brand ambassador, marking a clear shift in how the French dermocosmetics brand wants to be seen going forward. In her new role, DiDonato will feature across Vichy’s upcoming skin and hair care campaigns and act as the brand’s voice on social media, helping shape conversations around long term skin health rather than quick fixes.
The appointment comes as Vichy sharpens its focus on integrative health, an approach that links dermatology, lifestyle and overall wellbeing. According to Vincent Chauvière, global brand president of Vichy Laboratoires, DiDonato stood out for how naturally she reflects these values. He said she brings together credibility, warmth and influence, while also being widely trusted in the beauty and wellness space to guide people toward healthier skin and hair from the inside out.
DiDonato began her modelling career at 17 and quickly rose to international prominence, fronting campaigns for major fashion and beauty houses and appearing in publications such as Vogue, Elle and Harper’s Bazaar. Over time, she has built a parallel identity beyond fashion. Through social media and personal projects, she has focused on wellness, mental balance and nutrition, earning certifications as both a nutrition coach and a yoga instructor.
For DiDonato, the partnership feels personal. She said she has long admired how Vichy connects science backed skincare with health driven routines. She described the brand as an iconic French dermo name that encourages people to become the healthiest version of themselves, not just visually but holistically.
With this appointment, Vichy is signaling a broader evolution. By aligning with a figure who bridges beauty, science and wellness, the brand is positioning itself for a future where skincare is part of a larger conversation about how people live, eat, move and care for themselves every day.
