Shraddha Kapoor has signed on as the new face of Plix, the plant-powered wellness brand backed by Marico, marking a high-profile addition to the D2C player’s growing push in the nutrition and personal care space.
Known for her clean beauty choices and relatable appeal, Kapoor will front two new campaigns from the brand—‘Plix Lagao Baal Badhao’, which focuses on hair health, and ‘Har Din Karo Glow Andar Se’, aimed at promoting inner wellness through nutrition.
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Founders Rishubh Satiya and Akash Zaveri say Kapoor felt like a natural fit. “She represents everything we believe in—authenticity, simplicity, and a genuine commitment to plant-based care,” they shared.
For Kapoor, this isn’t just another endorsement deal. “I’ve been drawn to Plix because the products are rooted in nature but backed by serious science,” she said. “They’re fuss-free and effective, which is exactly what I need with my schedule. Whether it’s keeping my hair strong or maintaining that glow on the go, Plix just works.”
The brand, which has quickly become one of India’s top names in plant-based wellness, is now tapping into Kapoor’s star power to widen its reach and connect with consumers who want results without compromising on clean ingredients.
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With this new collaboration, Plix is doubling down on its mission to make wellness simpler, smarter, and rooted in nature—without losing its edge.
