In a bold move to amplify its message around sustainability, Saatvik Green Energy Limited has roped in actor Kartik Aaryan as the face of its brand. The decision, made by top leadership including Chairman Neelesh Garg, MD Manik Garg, and CEO Prashant Mathur, is part of a larger push to connect with younger, climate-conscious Indians.
Known for his relatable on-screen presence and grounded persona, Aaryan represents the kind of authenticity Saatvik wants to channel in its next phase. “There’s a certain realness and work ethic in Kartik that mirrors what we stand for as a company,” said Neelesh Garg. “It wasn’t about just picking a popular name — it was about alignment in values.”
Manik Garg echoed the sentiment, saying the partnership arrives at a time when the company is ready to scale its mission further. “Kartik brings a renewed sense of energy and relevance as we look to deepen our impact and grow the green energy conversation in everyday households.”
For Aaryan, the collaboration is personal. “Clean energy isn’t just a buzzword — it’s essential to the world we want to leave behind,” he said. “I’m proud to support Saatvik’s mission and be part of a movement that’s working toward real, lasting change.”
Prashant Mathur, the company’s CEO, believes Kartik’s wide appeal will help Saatvik cut across demographic barriers. “He connects naturally with both urban and semi-urban India. That’s exactly the kind of reach we’re looking for as we broaden our presence and educate people on renewable alternatives,” he noted.
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The partnership will unfold over the coming months through a series of campaigns, awareness drives, and storytelling that brings clean energy closer to the public — not as a distant ideal, but as a practical, achievable shift.
