Goibibo, one of India’s leading online travel booking platforms, has signed star cricketer Rishabh Pant as its new brand ambassador. The company has also roped in legendary batsman Sunil Gavaskar for its latest campaign, which puts a cheeky spin on one of his most famous commentary moments. The ad, packed with humor and nostalgia, aims to connect with cricket fans and travel enthusiasts alike while showcasing Goibibo’s exciting deals.
A Campaign with a Playful Twist
Goibibo is known for its quirky, youth-friendly advertising, and this campaign takes it up a notch by reimagining Gavaskar’s iconic commentary phrase—“Stupid, Stupid, Stupid.” In a lighthearted manner, the ad uses the phrase to nudge travelers into making smart booking choices and planning their trips more efficiently.
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Raj Rishi Singh, Goibibo’s Chief Marketing Officer, believes Rishabh Pant’s energetic personality makes him the perfect fit for the brand. “Rishabh’s enthusiasm and charm resonate with young travelers. His dynamic presence, paired with Sunil Gavaskar’s legendary stature, makes for an entertaining and unforgettable campaign,” said Singh.
Pant and Gavaskar Weigh In
Sharing his excitement about the partnership, Rishabh Pant said, “I’m thrilled to be a part of Goibibo’s campaign. It’s a brand that represents fun, ease, and smart travel choices, which I personally connect with. Working alongside Sunil Sir made this experience even more special. The way Goibibo has taken a famous cricket moment and turned it into something fun for travelers is just brilliant.”
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Sunil Gavaskar also had a laugh about the campaign’s concept. “I’ve always believed that players should be able to have some fun with the banter that comes their way. I’ve done it myself many times during my playing days. So, when I saw how Goibibo played around with my commentary, I had to smile. It’s all in good spirit, and I love how they’ve used it to make travel planning more engaging.”
More Than Just a Booking Platform
Goibibo, which operates through its website and mobile app, offers a full suite of travel services, including flight and train bookings, hotel reservations, bus tickets, and car rentals. With this new campaign, the brand aims to cement its place as the go-to choice for hassle-free and affordable travel solutions.
