Crocs has found its newest muse in Rashmika Mandanna. The American casual footwear brand has tapped the popular Indian actress as its first-ever brand ambassador from India, signaling a deeper push into the country’s booming fashion-forward market.
With this collaboration, Crocs isn’t just slapping a celebrity face on its ads—it’s tapping into Mandanna’s nationwide appeal to make bolder moves across India’s diverse regions. Known for her lively persona and strong connect with Gen Z and millennials, Rashmika is expected to help Crocs land deeper in the hearts (and wardrobes) of young Indian consumers.
Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In
The partnership kicks off with a new campaign titled ‘Your Crocs. Your Story. Your World’, which puts the spotlight on the brand’s iconic Classics range and customizable Jibbitz™ charms. The campaign champions self-expression, urging wearers to make their pair of Crocs a canvas for their quirks, hobbies, and obsessions.
“Crocs is more than just footwear for me—it’s fun, it’s free, and it’s unapologetically expressive,” said Rashmika. “From my love of Korean snacks to sunflowers and all things vibrant, I’m excited to wear my personality, quite literally, on my feet.”
This new chapter for Crocs will span across digital platforms, social media, in-store activations, and curated experiences designed to bring the campaign to life—making sure you won’t miss it, no matter where you shop.
Yann Le Bozec, who leads international marketing at Crocs, said, “Rashmika brings an infectious energy and realness that mirrors what Crocs stands for. Her popularity with India’s youth is unmatched, and she’s the perfect person to take our message of self-expression further.”
Crocs has been a familiar name in India for years. The brand first entered the country in 2008 through a partnership with Metro Brands Ltd., which started by stocking Crocs in its multi-brand stores. By 2015, Metro Brands expanded its role via a retail license agreement to distribute Crocs more widely.
Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions
In early 2024, Dubai-based retail giant Apparel Group came on board as Crocs’ exclusive licensee for the northern and eastern parts of India, signaling fresh ambition to capture new corners of the country.
