Reliance-owned Campa has signed Ram Charan as its new brand ambassador, adding star power to the iconic beverage’s ongoing revival story. The announcement was made on Friday, just in time for the IPL season.
The actor will headline Campa’s latest campaign, titled ‘Campa Wali Zidd’, which is set to go live across TV, digital, and mobile platforms during the high-visibility cricket season. The campaign aims to strike a chord with viewers by celebrating grit, ambition, and the refusal to back down.
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
In a statement, the brand said the campaign will carry a message of relentless drive—urging people to chase their dreams with the same stubborn passion that defines its tagline.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
Campa is now part of Reliance Consumer Products Ltd, the FMCG division of the Reliance Group, which has been working to reposition the legacy soft drink brand in India’s hyper-competitive beverage space.
