A&M

Vibhor Oils Reframes ‘Kuch Bhi’ as Trust in New Campaign, Starring Rupali Ganguly to Spotlight Women’s Unseen Kitchen Labor

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Every Indian kitchen knows the daily puzzle: “Aaj kya banaun?” The casual answer, “Kuch bhi,” has now taken center stage in Vibhor Oils’ latest...

Lay’s and Ranbir Kapoor’s ARKS Label Turn Snack Pack Colours Into Vibrant ‘Colour-Lays’ Sneakers

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What happens when India’s favourite chips brand collides with Ranbir Kapoor’s streetwear label? You get Colour-Lays, a limited-edition sneaker drop that turns Lay’s iconic...

Deepika Padukone Headlines Dyson’s New Campaign Celebrating Hair Without the Heat Hassle

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Dyson has rolled out its latest campaign, The Difference is Dyson, and it brings Deepika Padukone back into the spotlight—not just as a brand...

Vidya Balan Joins Hands with Vasmol to Launch Its New Henna Crème Hair Colour

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Vasmol, a name that’s been part of Indian households for over sixty years, has introduced a new offering: the Vasmol Henna Crème Hair Colour...

Nicole Kidman Signs On as the New Face of Clé de Peau Beauté, Bringing Her Signature Elegance to the Japanese Luxury Label

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At this point, Nicole Kidman doesn’t just take on roles—she defines eras. Whether she’s lighting up the screen in a prestige miniseries or hypnotizing...

Shilpa Shetty Joins WickedGüd’s Satirical Campaign To ‘Unjunk’ India’s Comfort Food Scene, Targets Gen Z With Bold Messaging

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WickedGüd, the better-for-you food startup founded by Bhuman Dani in 2021, is flipping the script on what it means to eat well in India....

Esha Deol Becomes Brand Ambassador for Santé Spa Cuisine, Backs India’s Growing Plant-Forward Dining Movement

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Bollywood actress Esha Deol has been named the new brand ambassador for Santé Spa Cuisine, a renowned name in clean, wholesome, and mindful dining....

ISOPURE® Signs Rashmika Mandanna as First-Ever Indian Brand Ambassador, Launches Bold ‘Everything You Need, Nothing You Don’t’ Campaign

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ISOPURE®—the global protein brand known for its ultra-clean, zero-carb supplements—is stepping into the Indian spotlight with a bold new face: Rashmika Mandanna. For the...

Bingo!’s #SabkaJawaabTedheMedhe Campaign Proves That Viral Creators Are the New Ad Stars

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Viral video, music, and dance. Yes, that's becoming the new blueprint for ad campaigns in India. This time, Bingo! Tedhe Medhe just showed everyone...

This Text Is Not Blurry. Your Lens Is’: ZEISS’s AR-Driven Print Campaign Sets a New Benchmark for Smart, Sensory Marketing ZEISS Bridges Print and...

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What if a printing glitch wasn't a mistake, but a cleverly planned, next-gen eye tech reveal? ZEISS, the global leader in optics and optoelectronics,...

Swiggy Targets Gen Z and Budget Eaters with Bold ₹99 Store Rollout, Promises Daily Meal Value in 175+ Indian Cities Swiggy Fires Back at...

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The heat in India’s food delivery competition just turned up a notch. Rapido, recently stepping into the food delivery scene, is hinting at a...

No More Trending: Elon Musk Bans Hashtags in X Ads, Signaling Shift Toward Cleaner Creatives and Smarter Content Targeting

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To rank higher on search engines, creators tend to flood their content with unnecessary keywords. It works for a while, but it also ruins...
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