Nykaa Fashion has just added two fresh names to its roster—Ishaan Khatter and Shanaya Kapoor are now officially the faces of the fashion platform. The announcement, made on Wednesday, signals a strategic move by Nykaa to align more closely with the bold, expressive fashion sensibilities of younger consumers.
Both Khatter and Kapoor bring more than just star power to the table. They embody a cross-cultural style language—effortlessly blending international edge with homegrown flair. This aesthetic is right in step with Nykaa Fashion’s growing catalogue of global cult brands and India’s rising designer talent, all handpicked to reflect the evolving wardrobe choices of a new generation.
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“Shanaya and Ishaan don’t just wear clothes—they wear confidence,” said Adwaita Nayar, Executive Director and CEO of Nykaa Fashion. “They’re fearless with their fashion, real with their choices, and always reinventing the rules. That’s exactly the kind of spirit we’re celebrating. This isn’t just a collaboration—it’s a conversation about style, identity, and finding joy in what you wear.”
Khatter, known for his offbeat fashion picks and sharp streetwear sense, sees this partnership as a natural extension of his style philosophy. “Style is how I show up—it’s personal, unpredictable, and always evolving. I love how Nykaa Fashion makes it easy to find pieces that match your vibe, whatever that may be.”
For Kapoor, fashion is fluid. “Some days it’s soft glam, some days it’s oversized sweats and sneakers. Nykaa Fashion lets me switch between moods with ease. It’s not about following trends—it’s about finding pieces that feel like you.”
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Originally launched in 2012 by entrepreneur Falguni Nayar as a beauty-focused e-commerce company, Nykaa has since grown into a full-fledged lifestyle platform. Its fashion vertical has become a major player in the space, with curated collections from over 1,500 brands, both Indian and international.
