Dabur India has brought on board Double Olympic medallist and star shooter Manu Bhaker as the face of its product, Dabur Khajurprash. To mark this partnership, the brand has launched a comprehensive media campaign to highlight the benefits of Dabur Khajurprash, focusing on its role in combating iron deficiency, maintaining healthy haemoglobin levels, and boosting immunity among Indian women.
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Rajeev John, Executive Vice President at Dabur India, expressed his enthusiasm about the collaboration, saying, “We’re thrilled to have Manu Bhaker join the Dabur family as the brand ambassador for Dabur Khajurprash. Her strong, confident personality and remarkable achievements resonate with the values our brand stands for. We’re confident this partnership will deepen our connection with consumers and further strengthen the brand.”
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Amit Garg, General Manager of Marketing at Dabur India, highlighted the pressing issue of anaemia among women in the country, stating, “Nearly 50% of adult women in India suffer from anaemia, often experiencing symptoms like fatigue, hair loss, and pale skin, which stem from iron deficiency. With Dabur Khajurprash, we aim to address this widespread concern. Made from premium dates and infused with over 40 Ayurvedic herbs, it’s not just delicious but also packed with health benefits. By partnering with Manu Bhaker, we hope to inspire women across India to take charge of their health and tackle the challenges posed by iron deficiency.”
