Kellanova has unveiled a new digital campaign for Kellogg’s Muesli, bringing together actors Kajol and her mother Tanuja for the first time onscreen in a breakfast-themed film. The campaign introduces the brand’s “12 in 1 Power Breakfast” proposition, which highlights a blend of 12 ingredients including oats, almonds, raisins, seeds and dried fruits, presented as a nutritious option designed for families looking for both taste and health.
The film leans into nostalgia and emotional storytelling, capturing a conversation between two generations and positioning Kellogg’s Muesli as a breakfast choice suitable for all age groups. The campaign aims to strengthen the brand’s connection with households increasingly turning toward convenient, nutrient-dense morning meals in the face of rising interest in healthy lifestyle choices.
Industry data shows that India’s ready-to-eat breakfast category has seen accelerated adoption among urban consumers since the pandemic, driven by the search for balanced nutrition and time-saving alternatives to traditional cooking. Kellanova is expanding its Muesli portfolio to meet varied taste profiles, including offerings with no added sugar. This diversified range is intended to broaden accessibility and appeal at a time when the category is experiencing heightened competition from both domestic and global food companies.
Vinay Subramanyam, Senior Director of Marketing for Kellanova South Asia, said the objective of the campaign is to drive discovery and reinforce the brand’s power-packed nutrition promise. He described the film featuring Kajol and Tanuja as an engaging format that captures the versatility and cross-generational relevance of Kellogg’s Muesli.
The campaign reflects Kellanova’s broader strategy of leaning into emotional storytelling combined with nutritional credibility to strengthen brand loyalty and increase breakfast category penetration.
