Skechers has officially signed star pacer Jasprit Bumrah as its latest brand ambassador, reinforcing its presence in Indian cricket and strengthening its association with the Mumbai Indians as the team’s official kit sponsor. As part of this partnership, Bumrah will wear Skechers Cricket footwear during matches and feature in brand campaigns that highlight both performance and lifestyle products.
Skechers Expands Its Cricket Roster
Bumrah is the latest cricketer to join Skechers’ growing lineup of athletes, alongside Ishan Kishan and Yastika Bhatia, both of whom have been sporting Skechers gear on the field for over a year. The brand’s involvement in Indian cricket has been expanding rapidly, with its official kit sponsorship of the Mumbai Indians playing a key role in its strategy.
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According to Rahul Vira, CEO of Skechers South Asia, signing Bumrah is a testament to the company’s commitment to innovation and performance in sports. He emphasized that Skechers Cricket footwear is designed to help players perform at their peak, no matter the level of competition.
“Bringing Jasprit Bumrah into the Skechers family strengthens our roster of world-class athletes. His dedication to excellence perfectly aligns with our vision, and we’re excited to further our journey in cricket,” said Vira.
Why Bumrah Chose Skechers
Bumrah, one of the most feared bowlers in world cricket, is known for his precision, consistency, and ability to dominate across formats. Explaining his decision to partner with Skechers, he highlighted the brand’s ability to blend comfort with cutting-edge technology.
“Skechers is known for its focus on comfort and innovation, and that’s exactly what I look for in my game,” said Bumrah. “For an athlete, performance and style should go hand in hand, and Skechers delivers both effortlessly.”
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Bumrah’s signing comes on the heels of a phenomenal year for the bowler. In 2024, he won the Sir Garfield Sobers Award for ICC Men’s Cricketer of the Year, surpassed 400 international wickets, and became the first bowler to hold the No. 1 ranking in all three cricket formats simultaneously. He also played a pivotal role in India’s 2024 World Cup victory and has been instrumental in the Mumbai Indians’ five IPL titles.
Skechers Cricket Footwear: Built for the Pros
Skechers offers two specialized styles for cricketers:
- Skechers Cricket Elite – Featuring 11 metal spikes for superior traction and stability.
- Skechers Cricket Blade – Designed with seven metal spikes to enhance grip, agility, and quick movements.
These shoes are available at select Skechers retail stores and online platforms.
Beyond cricket, Skechers continues to back top-tier athletes across multiple sports, including Indian football captain Sunil Chhetri, England’s star striker Harry Kane, and NBA powerhouse Joel Embiid.
With Bumrah now on board, Skechers is doubling down on its ambition to become a dominant force in the cricket footwear market.
